“I do not seek, I find.” – Pablo Picasso
Once upon a time, there was a girl, who ended up at the crossroads of her life. She wanted to become a jewellery historian ( but didn’t want to condemn herself to a life of academia – sorry academicians!!!) She had a burning desire to do something, something different, a reason to get up everyday.
She had conversations with herself which always brought her to the topic of world change; she wanted to be true to herself, and her integrity. Her life journey ( so far) had taken her across a few continents and as she made London her home, this is where her story begins …
“I want to make a difference to the world” sounds like such a grand sweeping statement. Yet this is exactly what inspired the beginnings of KASHKA. Combining her mutli-cultural heritage and academic background in History of Art, Gemmology and Anthropology, Naqiyah Sultan explains the evolution of the brand. “Gem school was an eye –opener where I learnt and realised that literally all that “glitters is not gold” when I looked deeper into the mining processes of gemstones and saw the darker sides of the gem and jewellery industry.
True to my style, I asked questions and wanted to explore traceability and transparency practices within the industry. This was further propelled by my obsession with finding symbolic meaning in everything, inspired by my degrees in Anthropology and Asian History of Art. I threw all my skills, curiosity and values into a melting pot, took a leap of faith and KASHKA was born.
She goes onto say, the act of adornment is as old as time, it is a primal act as much as it is a modern act. Jewellery inspires a connection to our emotions and memories; a celebration of sentimentality. Jewellery be it fine or costume, are not just decorative pursuits, but are symbolically significant, as we go through life they become part of our “hallmarks”, adding to our stories. And these stories are why the old cliche of ‘hempy hippy’ is a thing of the past. You can now buy elegant and stylish jewellery; that is ethical and beautiful without costing the earth (no pun intended). KASHKA is an ode to everyday yet sophisticated jewellery for the modern woman and child.
Today, as a brand we have the choice and possibility to create a sustainable and holistic approach to the way we run our business. At KASHKA, we’re pushing for a more ethical supply chain. One that shares our values and supports fair working practices, and fair pay, and this is why we choose to work with Fairmined and ethical gemstone suppliers.
We hope you enjoy wearing our jewellery as much as we did making and creating it for you.
From her home studio in London, Naqiyah designs original pieces. Numerous sketches are made before the master is sculpted. The masters are then sent to be cast in to solid sterling silver using the traditional method of lost-wax casting at our workshop in the UK. All our pieces are handcrafted by a dedicated team of jewellery experts.
The pieces are then assembled by hand and polished in various finishes, as KASHKA jewellery is hand finished, no two pieces are exactly the same, creating a unique piece just for you.
We also offer hand engravings on items to personalise them – the perfect way to remember a special occasion.
Ethics and Sustainability
We also endeavour to incorporate socially responsible practices in every part of our supply chain –from using Fairmined and recycled silver in our partner workshop, to employing environmentally friendly ways of disposing post-production waste at the our workshop.
Recycled materials are chosen wherever possible, from our packaging to office supplies, and we avoid using animal products (leather and horn) in our collections.
Our Diamonds are conflict – free thanks to the Kimberly Process. Though there are no certified Fairtrade coloured gemstones yet, we ensure sourcing a range of coloured stones which have been sourced from suppliers who work on fairly traded principles and who do all they can to ensure their stones are from ethical sources.
For more information you can click here: www.jeweltreefoundation.org